Masterclass with Gojko Adzic - creator of Impact Mapping.
A two-day masterclass in strategic product planning
With Gojko Adzic
How do you turn strategic goals into clear priorities, useful product decisions and work that creates real value?
In this two-day masterclass, Gojko Adzic, creator of Impact Mapping, shows how Impact Mapping, Story Mapping and better user stories can help teams connect strategy with delivery.
At Reload, Impact Mapping has been part of our toolbox for more than 13 years. We use it to help organisations move from broad ambitions and long wish lists to clearer goals, sharper priorities and digital products that work in real life. We have seen it work first hand, and we are therefore very proud to be able to share Gojko Adzic’s methods with you for this exclusive and unique opportunity to learn from the master himself!
Who is this for?
The masterclass is for anyone responsible for shaping strategy, driving business development or turning digital ambitions into successful products and projects. If you work with product development, digital transformation, technology or business, you will gain practical tools for deciding what to build next, why it matters and how to create real value.
What you will learn
Across two interactive days, you will learn how to:
Fight a huge backlog full of unclear, low-value or outdated stories
Prioritise when several stakeholders are all absolutely convinced they are right
Create a bigger picture for prioritisation instead of a stream of disconnected user stories
Report on outcomes instead of only tracking activity and velocity
Get teams and business sponsors aligned on which stories are useful - and which are just noise
Use impact mapping to connect business goals, user behaviour and product decisions
Split “unsplittable” stories into small, valuable chunks
Avoid getting stuck in technical stories that no stakeholder can make sense of
Use story maps for release planning and larger pieces of work
Facilitate impact mapping and story mapping sessions with fewer blank stares and better results
The programme
Day 1: From strategy to impact
The first day focuses on goals, stakeholders, user behaviour and priorities.
You will learn how to use impact mapping to create a shared understanding of success, connect product decisions with business outcomes and identify the work most likely to create value.
We will also look at how to handle large existing backlogs, competing stakeholder needs and the gap that often appears between strategic plans and everyday delivery.
Day 2: From big ideas to valuable slices
The second day focuses on story mapping, feedback and splitting work.
You will learn how to break large ideas into smaller, valuable pieces, improve user stories, avoid overly technical or unclear backlog items and use story maps to support release planning.
The focus is practical throughout: better decisions, less waste and stronger alignment around value.
Expect to be hands-on. Literarely.
FAQs
Is this going to be held in English?
Yes, all lectures and workshops will be in English.
Will I have to bring my own food?
No, of course not! Participants will enjoy catering including breakfast, lunch, snacks, and refreshments during the masterclass.
Is this relevant for me and my team?
Feel free to contact us with any concerns or questions, and we can answer them directly.
Do I get anything else along with my ticket?
Yes! You will receive an Impact Mapping book as a part of the workshop.
Where is the masterclass being held?
Near the lakes of Copenhagen. Find Reload on Google Maps.
Buy your tickets here
Regular price
DKK 14.000 (€1.867) + VAT
Early Bird price (-20% discount)
DKK 11.200 (€1.493) + VAT
Valid until September 27th
Very Early Bird price (-35% discount)
DKK 9.100 (€1.213) + VAT
Valid until August 28th
About Gojko Adzic
Gojko Adzic is one of the most respected voices in modern software delivery, product discovery and agile collaboration.
He is the author of several influential books, including Impact Mapping, Specification by Example and Fifty Quick Ideas to Improve Your User Stories. His work on impact mapping focuses on helping organisations create better roadmaps by aligning business goals and delivery in a way that can adapt to change.
He has helped organisations around the world improve software delivery, from large financial institutions to fast-moving startups, and is known for turning complex delivery problems into practical techniques teams can actually use on Monday morning.